7 Rationales Why Candy crush is so trendy
Candy crush, a game that got trendy in an insane way, brings 633,000 USD to its developers every solitary day. The game has become one of the most downloaded apps on smart phones and its annual profits are estimated to be 230 million dollars. This means that if candy crush remained trendy for 5 more years it will bring one billion dollars to the company that developed it.
The reason any person does any behavior
or gets passionate to anything is always psychological ,however, most people
usually don't understand why they do the things they are doing and even believe
that they are doing them for totally different reasons.
When it comes to candy crush people will
tell you that they like it because it’s interesting, challenging and
entertaining but show them any of the games that have a very similar concept to
it and ask them why they preferred candy crush over them and they won't be able
to answer.
Let’s first agree on a concept. The
reason a games becomes trendy is because of the emotions it arouses in people
and the psychological experience that lets them go through. Here are some of
the reasons that made candy crush highly addictive:
1.
Nostalgia:
Almost all people have something for the beautiful past. As soon as someone
starts to play candy crush the images of candies and sweets unconsciously
brings him some of the sweet childhood memories. The game allows those who miss
the past to time travel without actually noticing that they are doing it.
2.
The
psychological anchor: Two different factors could get associated together in
your mind in such a way that the appearance one of them reminds you of the
other. Now because most people associate pleasant emotions with sweets and
candies they actually experience instant happiness as soon as they see the game
screen of candy crush
3.
The
unexpected reward: Why do you think some people waste all their money on slot
machines in Casinos? It’s because studies have shown that an unexpected reward
can drive a person mad and motivate him to eagerly seek more rewards. Candy
crush has a lot of things that unexpectedly happen that can make you win the
game. An unplanned move can result in the elimination of other columns and rows
that you didn't plan to remove.
4.
The
frustration-relief cycle: As soon as you realize that you can't arrange candies
in proper order you will get extremely frustrated. Now when you do a correct
move this frustration will get reduced a bit but it might rise again when you
get stuck another time. Now this cycle of getting frustrated then relieved
makes the game extremely addictive since no one wants to remain frustrated
forever. So in fact Candy crush frustrates people then shows them the way to
feel good once again.
5.
Jealousy
& Competition: Candy crush is connected to Facebook in such a way that you
can see your progress compared to your friends' progress. Now this kind of
competition motivates people to do their best to bypass their competitors.
6.
Self
esteem boost: People sometimes become captivated to certain habits just because
they help them raise their self esteem. Candy crush posts the level a person
has reached to his Facebook wall thus giving him a self esteem boost. When
someone reaches a far level he automatically translates this to having a smart
brain and thus he feels better about himself.
7.
The
pleasant feelings of mastery: When someone masters a certain skill he feels
great about himself as a result of the release of happiness hormones. Now
because candy crash isn't hard to learn within few minutes or hours a person
can find himself doing more complicated moves and winning levels faster.
For the first instance Candy crush might
seem like a game that is interesting because of its game play but when you look
deeper you will discover that game play itself is nothing more than some
psychological feelings that people experience while playing a game.
The previous reasons might not be all
the ones that made candy crush trendy as there might be some additional ones
but the conclusion I want you to come up with is that once you understand how
your brain interacts with the world you will get to know why you sometimes
become enthusiastic to certain things.
